SOPHIE LUTHER

A young woman with blonde hair wearing blue denim overalls and a yellow top, smiling and standing against a plain wall.

In a digital space oversaturated with content, people remember how something made them feel.

Hi, I’m Sophie, the founder of Luther Productions, a creative studio based in Austin. I’m drawn to things that feel intentional, human, and alive. I don’t believe in copy-and-paste formats or trend-chasing content. Every project should feel like it belongs, like it was meant to exist.

A woman practicing yoga on a reformer machine, captured with a camera held by a woman in overalls, in a studio with a plain wall background.

My process always starts with asking the right questions. Before I ever pick up a camera, I want to understand who someone is, what they care about, and what they’re trying to communicate. During a shoot, my focus is making people feel comfortable and present. The best moments aren’t forced.

A woman lying on a Pilates reformer machine during an exercise session, with a photographer kneeling on the floor taking her picture from a low angle.
Two young women looking intently at a laptop screen, with a gray background.

Editing is my bread and butter. It’s where I decide what matters, and what gets left behind. I approach every project with care and a clear point of view, shaping each video so it feels considered and true to the subject. The final result is work that feels thoughtful and timeless. Not content for the sake of content, but something people genuinely want to spend time with.